Davines OI Shampoo - 280ml

The Davines OI Shampoo is a multi-award-winning, milky-smooth cleanser designed to provide extraordinary softness, shine, and body to all hair types. Part of the best-selling OI range, this professional-grade shampoo is engineered to transform everyday hair care into a luxury ritual. Its rich, creamy lather gently removes impurities while protecting the hair from the effects of aging and environmental stress, making it the perfect daily foundation for healthy-looking hair.

Key Benefits

• Immediate Softness & Shine: Leaves hair feeling exceptionally silky and luminous from the very first wash.

• Volume & Body: Provides a natural "lift" to the hair fiber, ensuring strands look full and vibrant without being weighed down.

• Powerful Detangling: Smooths the hair cuticle during cleansing, significantly reducing knots and making hair easier to comb through.

• Antioxidant Defense: Neutralizes free radicals and shields hair from UV damage to prevent premature aging and color dullness.

• Sensory Experience: Known for its signature, long-lasting aroma that lingers throughout the day.

• Sulfate & Paraben-Free: A gentle formula that respects the hair’s natural balance and is suitable for color-treated strands.

Key Ingredient: Roucou Oil

The star of the OI range, Roucou Oil, is extracted from a plant native to the Amazon. It is an "absolute beauty" ingredient for several reasons:

• High Beta-Carotene: Contains 100 times more beta-carotene than carrots, which helps restructure the hair and favors growth.

• Ellagic Acid: A potent antioxidant that neutralizes free radicals and provides cellular protection against external aggressors.

• Restructuring Action: Deeply repairs the hair fiber while reducing damage caused by UV radiation.

Simple How to Use

1. Apply: Wet hair thoroughly and apply a small amount to the scalp and roots.

2. Massage: Gently massage into the scalp, creating a rich, creamy lather. Work the foam through the lengths to the ends.

3. Rinse: Rinse thoroughly with lukewarm water.

4. Repeat: If your hair is particularly thick or has product buildup, a second wash is recommended for a deeper cleanse.

5. Pro Tip: For the ultimate "beautifying" result, always follow with the OI Conditioner or OI Hair Butter.

Experience the iconic OI "scent-sation." This shampoo envelops your hair in a warm, sophisticated fragrance featuring musky and floral notes of amber and rice. It turns a simple wash into a moment of pure indulgence, leaving your hair soft, bouncy, and irresistibly touchable.